Electric Mobility as a Service

Who are we?

eMaaS - Electric Mobility as a Service

We are European mobility SME’s from Austria (Move About Austria GmbH), Germany (Urban Software Institute GmbH), Hungary (the urban institute Hungary Zrt.), the Netherlands (GoodMoovs - trademark of eMobilityToolBox B.V.) and Sweden (Move About AB) supported by the University of Twente from the Netherlands. We are all working towards making eco-friendly mobility more accessible. Now, we joint forces for this project to increase the adoption of electric vehicles.

What is the project?

Our project Electric Mobility as a Service (eMaaS) combines highly innovative technology and new business models to create the conditions for large scale adoption of Electric Vehicles (EV). We can achieve this by enabling sharing of EVs thus optimizing their utilization and reducing cost. This combination will make EVs functionally and cost equivalent to Internal Combustion Engine Vehicles (ICEV) by replacing individual ownership of vehicles with shared EVs which are utilized on-demand, as a service. "Sharing" will become the underlying principle of enterprise mobility. In addition, we connect EV sharing services to other eco-friendly modes of mobility. Finally, we put our users at the centre and work towards easily accessible solutions.

What is the core of the project?

The largest phase of the eMaaS project are the pilots. They aim to demonstrate and commercially scale up in each partner country. The pilots are specifically tailored for the local conditions and the existing partner systems as well as the fleets and city transport policies and needs.

In Sweden we will implement and test the solution in two city clusters focusing on municipalities and corporate fleets. The Mobility on Demand programs of the clusters will be linked to the overall solution. The first corporate cluster is around Gothenburg, Westcoast and Stockholm region. The second one is a cluster of the municipalities Lund, Tranås, Varberg, Trollhättan, Mölndal and Knivsta.

The eMaaS solution makes EV sharing in Austria more accessible and support multi-modal integration. The main task is to expand the current EV fleet of local partners by encouraging a wider use of electric vehicles.

Testing and rolling-out new functionalities in practice is the main objective in the Netherlands. We want to unite the fragmented e-mobility solutions by offering bikes as well as cars and public transport options. Thereby, we want to increase the attractiveness of eco-friendly mobility. In Hungary eMaaS will enable the local fleet of the city of Zalaegerszeg to share EVs. The cloud-based solution will be adapted for the specific needs in Hungary. They will develop a localization toolkit for local markets. Therefore, they enable the solution to be used in other countries as well.

The four pilots are supported by the University of Twente, who make sure of the user friendly design of the solution and define measurements for evaluation.

What is new?

To achieve our goal of increasing the adoption of electric vehicles, we use the combined knowledge of our partners to analyse and demonstrate a cloud-based solution run on an open urban platform. This kind of platforms allows with its interface architecture the addition of legacy systems and thus enables corporate fleets to offer sharing schemes. This will include EV fleet management applications that both enable sharing of EVs between fleet users and provide a range of fleet management functions. Including real-time routing, scheduling, operator matchmaking maintenance planning and billing. We integrate with our solution advanced vehicle telemetry to provide real-time accurate battery usage, location and routing.

We will also innovate the business model to allow EVs to directly compete with ICEV and offer attractive mobility solutions. The toolkit is a comprehensive suite of cloud based fleet management applications that allows existing SME providers of EV fleets (current EV fleet market is dominated by SMEs) to enjoy the same management functions as existing large scale ICEV fleets and thus reducing operational costs and providing equivalent service performance. Finally, the pilots showcase is the ability to offer similar eMaaS services across the EU, due to the common solution, creating further scale and supporting international fleets & journeys.